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"Midnight Sand" Is Why Shoppers Can't Find Anything on Your Shopify Store
One brand calls it maroon. The next calls it wine. A third calls it "midnight sand." Same color, three names, and not one of them helps a shopper actually find the product on your Shopify store. That's the problem with text-based color filters. The way a customer describes a color almost never matches how the merchant tagged it, so the search ...
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