From both a revenue and service delivery point of view, a hotel stay equals more than providing a place to stay. Done well, it creates an experience that makes guests feel welcomed and cared for. It ...

Customer service is one of the most critical functions of any company. In short, when you go above and beyond for your customers and treat them as people and not just a number, it shows. Moreover, it ...

The following is a blog post reprinted with permission from AchieveIt.Okay, so this is going to be one of those “you’ve got to be kidding me” moments, what many of us call a BFO: Blinding Flash of the ...

Brands personalize content, offers and services to drive customer engagement. Basic personalization strategies, like starting an email with a customer's name, can help, even if the customer knows it's ...