Finding the right makeup look is one thing, but figuring out how to put it on is another. Sephora and fledgling beauty firm Map My Beauty are teaming up to offer customers a mobile app that gives ...

Say what you may, contouring is a trend that doesn’t seem to be dying down. Popularised a few years ago by the likes of Kim Kardashian West and star beauty vlogger Huda Kattan, it’s now ubiquitous.

Beauty retailer Sephora has launched new augmented reality-based features for its Virtual Artist application on Apple's iOS, including an eyeshadow virtual try-on feature, an Expert Looks preview ...

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, ...

Looking like a member of the Kardashian clan is now within reach. Contouring, the makeup trick an artist uses to sculpt faces instantly through optical illusions, has just become easier for the ...

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever makeup ...

Contouring is a polarizing makeup technique, yet one that continues to increase in popularity. Either you master it, almost like a Kardashian, or you end up looking ridiculous. However, Sephora teamed ...

Google has announced a new partnership with Sephora, where users of smart displays like the Google Home Hub will be able to bring up makeup tutorials while they are doing their makeup in the morning.