The world of DXPs and CMS meets CDPs, again. Contentstack, a provider of a composable Digital Experience Platform (DXP), announced today the acquisition of Customer Data Platform (CDP) provider Lytics ...
Builds on the company’s mission to create the most modern, Composable DXP; combining first party data with dynamic content to elevate brand experiences. The acquisition of Lytics distances ...
Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...
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