Depending on the size and scope of your advertising and marketing spend, you may have spent time and effort thinking about attribution modeling. Different organizations have very different approaches ...

When the same company sells you the ad space and scores which ad space worked, you already know how the story ends.

In its purest form, advertising — and specifically mobile advertising and reengagement — relies on one key chain of events: the presence of an advertisement (a view or impression) creating awareness ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marilois Snowman, CEO and founder of ...

For years, B2B marketers treated attribution like a courtroom case: gather the evidence, assign credit, and prove which channel “won.” That model no longer fits how buyers behave, and likely never did ...

The Advertising Research Foundation’s (ARF) “Attribution & Analytics Accelerator” conference concluded Thursday with a focus on attribution models. Alice Sylvester, Partner of conference co-host ...

Service Glow Introduces GlowIQ, Connecting Ad Spend to Closed Revenue for Home Service Companies Las Vegas, United ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Dr. Seuss once said that sometimes the questions are complicated and the answers are simple. Of course Dr. Seuss never managed an attribution modeling effort, where both the questions and the answers ...

Access of our Attribution Modeling Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...